Rachel Allen, Owner of Bolt from the Blue Copywriting
Rachel Allen is the owner of Bolt from the Blue Copywriting, where her unique approach to copywriting has helped countless businesses effectively communicate their value and connect with their audience.
She loves mixing the neuroscience of communication with the art of great writing to create the words and strategies that make it possible for businesses to take the cap off their income, impact, and influence. Ultimately, all her work is in service of one simple mission: to write the words that bring great ideas into reality.
In this episode, Rachel sheds light on the art and science of copywriting. We discuss the importance of the right words in business communication. We also explore the intersection of neurosciences and empathy in copywriting.
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