Unconventional Marketing with Jonathan Ronzio

Jonathan Ronzio, CMO & Co-Founder of Trainual

Welcome to another episode of the Agency Accelerator podcast!

This week’s incredible guest is Jonathan Ronzio, the CMO and Co-Founder of Trainual! Trainual is a leading small business training and knowledge management platform.

In this episode, Jonathan walks us through how Trainual created authenticity and built a community of evangelists through their marketing approach.

Jonathan Ronzio, CMO and Co-Founder of Trainual

Jonathan’s journey to becoming the CMO of Trainual wasn’t your typical climb up the corporate ladder. Nope, his path was as adventurous as the brand he helped shape! From childhood entrepreneurial ventures with his brother to running a successful video production company, Jonathan’s experiences were anything but ordinary. 

It was his passion for outdoor content and working with brands like Cliff Bar and Keen Footwear that set the stage for his unique marketing perspective.

When Trainual entered the scene, Jonathan’s background in consumer marketing and adventure media played a significant role in their marketing strategy. Instead of resorting to traditional B2B marketing tactics, Trainual took a different route. They focused on authenticity and telling real human stories, just like the outdoor adventure brands Jonathan had worked with before.

As Jonathan highlights, outdoor brands don’t bombard you with flashy ads or CTAs. They connect with their audience by sharing inspiring stories and aligning themselves with the adventures people love. 

Trainual adopted this approach and stood out in the feed by blending in. No flashy graphics or interruptive ads, just real conversations about the pain points entrepreneurs face.

Trainual’s marketing channels have expanded and evolved. From their website, they’ve ventured into social media platforms, leveraging the power of Instagram stories to connect with their audience. By continuing to focus on authenticity and delivering content that resonates, Train has grown into a global community of nearly 10,000 businesses.

Looking back at his expectations in 2018, Jonathan admits he didn’t anticipate being involved with Trainual for this long. But when things got rolling, and the excitement grew, he couldn’t resist staying on board. While he still pursues his passion for adventure media and music, Trainual has become an integral part of his journey.

They’ve proven that authenticity, storytelling, delivering valuable content, and building a community of like-minded individuals can drive success in the ever-evolving marketing landscape.

Reflecting on Trainual’s journey, Jonathan shares one key lesson he has learned from his entrepreneurial experiences:

“Experiences matter over experience. Every entrepreneur should understand that the unique things in their background are the reason they are where they are today.”

He emphasizes the importance of embracing the unique aspects of your background and using them as a strength. Instead of comparing yourself to others based on years of experience, focus on the valuable experiences that have shaped your journey.

This perspective not only applies to entrepreneurs but also guides Trainual’s hiring process, where they seek individuals with diverse experiences rather than simply years in a specific role.

In a data-driven world, Jonathan encourages entrepreneurs to trust their intuition and gut feelings. While data is crucial, it can sometimes lead to paralysis by analysis. By honing your intuition and making quick decisions based on your gut feelings, you can create disproportionate outcomes and drive your business forward.

“Trust your gut. Intuition matters so much… Understand your intuition and hone that muscle.”

Before we conclude, let’s talk about where you can find Jonathan. As he puts it, he is “very Googleable.” You can find him on platforms like LinkedIn, Instagram, TikTok, Twitter, and even Spotify, where he shares his music. Just search for his name, Jonathan Ronzio, and you’ll discover his different shapes and forms across various platforms.

And don’t forget to check out Trainual, the all-in-one platform that revolutionizes the onboarding and training experience for businesses. It’s the go-to destination for building processes, policies, and company information. Streamline your operations and empower your team with Trainual’s innovative solutions.

As we wrap up this episode of the Agency Accelerator podcast, we extend our heartfelt thanks to Jonathan Ronzio for sharing his incredible insights! If you found value in today’s episode, please share it within your circles. Let’s spread the word and continue building authentic, fun, and successful brands in the ever-evolving marketing world.

Thank you for tuning in, and until next time, keep marketing with creativity and authenticity!

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